“Dare to Be Dull” by Joseph L. Troise is the satirical book from the 80s that advanced the notion of dullness as an aspirational lifestyle choice in response to the excesses of modern life. The deliberate embrace of simplicity, ordinariness, and lack of trendiness, you see, liberates individuals from societal pressures to be exciting or fashionable, a way to enjoy mundane pleasures and live authentically. Om. . . it is sitting after a club lunch in the garden.
Boredom, in contrast, is characterized by restlessness, dissatisfaction, and a lack of interest in one’s current activities or surroundings. It is involuntary and often unpleasant, arising from a sense of confinement or lack of purpose.
Three aspects of boredom – it is bad, experienced individually and distributed equally – have helped corporations “weaponize” it for profit (click: Who's Boring Now? The Corporate Capture of our Fight Against Boredom). These are the mechanisms that keep us scrolling, watching, shopping. But what if the people took boredom back? “Boredom can signal that what we are doing at the moment is not meaningful . . it doesn’t have to be an opiate. It can be a smelling salt.”…
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