You are of limited intellect. Nothing personal, we all are. We are a mass of people incapable of thought, part of a crowd that thinks in images, powerless when it has to do with sentiment. We are a collection of readily-hackable egos. We are a consumer culture, the essence of our discussion piece, A Brief History Of Consumer Culture featuring a broad swath of consumer economists.
Man's thoughts and actions, you see, are compensatory substitutes for suppressed desires. And so it is when it comes to consumption. Things are desired, not so much for their intrinsic worth, but as symbols of social position, as evidence of success. In Id-speak, we are creatures of sex, power, and security. Thus was born the twentieth-century public relations industry.
The timing was not coincidental. Capitalism had taken care of the production side of things. In fact, more than taken care of it, as the post-WWII problem was insufficient demand. Something needed to goose the flow. Enter demand creation – let loose the dogs of envy, or at least insecurity. Those of a certain age might trade examples of these implanted inadequacies (personal favorite "ring around the collar")…
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