Geoffrey Keys

Geoff Keys is a Boulder native and second-generation real estate veteran. Geoff’s first tenancy at the Highland was in 1983, working with his team to develop the South Tech Center at 47th and Valmont, and working with Sina to design and develop The Registry on Spruce Street in Downtown Boulder.

In 1984 Geoff launched Keys Commercial Real Estate, a boutique commercial brokerage specializing in third-party fee commercial real estate services. With Crestone Capital as its main client, Keys Commercial built an office/retail portfolio in San Diego County, as well as the US/36 corridor in Boulder.

Geoff sold Keys Commercial in 2021 but just recently repurchased the brokerage arm of the business, which he operates daily at Highland City Club. In addition to real estate, Geoff owns and operates a high-end wholesale auto dealership, Keys Motors. 

Geoff serves on the Boards of Mile High United Way, and The Dairy Arts Center, while living in Downtown Boulder with Partner Lea Incandela, a renowned local artist, and their Labradoodle Jack.