This session is about a Norwegian photojournalist's compelling book, The Book Of Vales, though not for the reasons you may think. The book promises, in its introductory essay, to tell the truth about the source of so many fake news stories that have flooded Facebook and many other social media sites.
The book features dozens of first-hand reports from the most successful scammers. You get to read why they engage in such practice, what drives them, what their goals are.
Then there are the haunting images that provide the answer. You bear witness to operation ground zero, a small impoverished North Macedonian city. You see the dreary surroundings – the soldiers smoking behind a barbed-wire fence, the large apartment blocks, the bear drinking from a dirty stream. No wonder these young people resort to producing fake news stories. It’s clearly driven by the lack of alternative means of support.
But that’s not what our session is about. Nor is it about the fact this so-called Book Of Vales . . . wait for it! . . . was itself entirely fabricated, all the way from that introductory essay, to the made-up reports, to the doctored pictures.
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